The discount mechanism of the third-party recharge platform on a weekly basis is of great advantage. Southeast Asia’s biggest platform, Codashop, launched the “Weekend Warrior” campaign in 2024. Gamers who spend 1,200 UC (approximately $24) through PayPal top up pubg mobile from Friday to Sunday of each week can receive an additional 10% UC and special parachute skins. The total rate of return is 23% more. The “Weekly Tiered Rewards” policy of Philippine recharge provider SEAGM stipulates that users with a weekly total recharge value of $60 can receive a reward of 600 UC. In combination with the “15% cashback for New users’ first recharge” policy, the actual UC obtained has increased by 37% compared to the official channel. Statistics show that in 2023, sites with a weekly incentive plan averaged 4.2 times of monthly recharge frequency by users, which was an 89% rise compared to sites without a reward system.
The points system of the app store has a regular weekly cycle activity. Google Play users can increase the redemption efficiency of every 100 points (which is worth $1) to $1.2 with the “Points Redemption” function of top up pubg mobile every Wednesday, and reduce the recharge price of 600 UC from $12 to $9.8. In Q2 2024, the Apple App Store launched the “Weekly Top-Up” program. By binding a Visa card and replenishing $10 or more for the first time in a week, users can receive a $3 cashback. Together with the “UC Double” event inside the game, the real income increased by 58%. According to Sensor Tower data, the weekly activity user participation rate of the App Store was 43%, and its Wednesday recharge peak was 2.7 times the weekdays.
The related advantages of the loop tasks every week in the game cannot be ignored. In the 2024 weekly tasks of the “Royale Pass” in the game, players who top up 800 UC through the official cooperative platform top up pubg mobile can activate the “Lucky Wheel” for a lucky draw of up to 1000 UC (with a 12% success rate). Official data from Tencent shows that this mechanism has increased the average weekly order value of cooperative channels by 41%, and the average weekly recharge value per user has reached 28.6 US dollars. During the 2023 “Survivor’s Night” activity, players can obtain the “Battlefield Supply Box” (containing items worth $9.9) through recharging 1,200 UC on a specific platform every Sunday, which saves them 31% of real spending.
The payment instruments’ weekly benefit overlay tactic creates high-yield scenarios. Malaysian e-wallet Boost launched the “Top-Up Tuesday” promo in 2024. When you top up pubg mobile with RM100 (approximately US $21) every Tuesday, you can get a 15% cashback. This is combined with the in-game “Legion Weekly Mission” rewards. The effective acquisition volume of UC has increased to 1.8 times the benchmark value. GrabPay users in Singapore are eligible to receive double points (1 point = 0.01 Singapore dollars) when they top up 600 UC every Friday. The maximum monthly cashback is 12 Singapore dollars (approximately 8.9 US dollars), which translates to a 7.4% discount on recharge spending. A report from fintech firm FIS reveals that weekly rewards embedded in payment instruments can improve the conversion rate of users’ recharges by 19 percentage points.
The weekly challenge function of social viral sites encourages repeat topping up. Discord group “PUBG Deals Hub” established the weekly “Top-Up Challenge” in 2024. Users could unlock a prize of 500 UC in total if three of their friends made a 600 UC top-up. The mechanism increased the average weekly GMV of the community by 63%. Third-party website PlayerAuctions, the partner of Reddit forum, developed the “Weekly Leaderboard” competition. The TOP 10 users who have the highest weekly recharge amount can receive $50 rare skins, which incentivizes top users to spend an average of $380 a week, 12 times the industry average. According to research by Niko Partners, weekly activities driven by social incentives can increase the lifetime value (LTV) of users by up to $29.